MC Innovation · Google Ads · Search campaign (responsive search ad)
Final URL: https://www.mcinnovationllc.com/#estimate
Call extension: (240) 907-7105 · Location: Silver Spring, MD · Radius: 25 miles (MD / Northern VA / DC)

HEADLINES (max 30 characters each)
1  Bathroom Remodel Silver Spring      (27)
2  Kitchen Remodeling Maryland         (26)
3  Free Written Estimate               (21)
4  Licensed · MHIC #144203             (23)
5  One Crew For Every Trade            (24)
6  Basement Finishing MD               (21)
7  Schluter-Trained Waterproofing      (30)
8  Serving MD · VA · DC                (20)
9  5-Star Rated On Yelp                (20)
10 Decks, Siding & Painting            (24)
11 No Surprises On The Quote           (25)
12 Remodel Done On Schedule            (24)
13 Call (240) 907-7105                 (19)
14 MC Innovation Home Improvement      (30)
15 Tell Us About Your Project          (26)
Pin #3 or #15 to position 3 so a call to action always shows.

DESCRIPTIONS (max 90 characters each)
1  One crew for demo, plumbing, tile, glass and paint. Free written estimate, no surprises.   (88)
2  Kitchens, bathrooms, basements, decks and siding in MD, VA and DC. Licensed MHIC #144203.   (87)
3  Shower waterproofing by a Schluter-trained remodeler. Tell us about your project in 2 min.  (89)
4  Homeowners come back for the kitchen after the bath. Read our 5-star reviews, then call.    (87)

SITELINKS (link text ≤25 · descriptions ≤35 each)
Get a free estimate   → https://www.mcinnovationllc.com/#estimate   "Written, no pressure" / "Usually within 48 hours"
Bathrooms             → https://www.mcinnovationllc.com/services.html#bathrooms
Kitchens              → https://www.mcinnovationllc.com/services.html#kitchens
See our work          → https://www.mcinnovationllc.com/#work

CALLOUTS: Free Estimates · Licensed & Insured · One Point Of Contact · Serving MD, VA & DC

KEYWORDS (phrase match) to start with
"bathroom remodel silver spring", "bathroom remodeling montgomery county", "kitchen remodel silver spring md",
"kitchen remodeling bethesda", "basement finishing rockville", "home remodeling contractor maryland",
"general contractor silver spring", "deck builder montgomery county", "siding contractor maryland"
Negatives: diy, jobs, salary, course, how to, free (as in "free plans"), apartment, rental

NOTES
- The form on the site is the destination (#estimate), so the ad is measured on form sends. Add a Google Ads conversion on the form's success state before spending.
- "5-Star Rated On Yelp" is true today (10 reviews, 5.0). Remove it if the rating moves.
- "Serving Montgomery County" and the towns match the Yelp service area; keep them identical everywhere.