Paid · demo stage

Ads, ready to switch on.

The Google Search campaign is written and previewed. It is not running: there is no Google Ads account, no conversion on the estimate form and no budget yet. The AI-assistant card shows how a sponsored answer would read once that programme opens to local businesses.

Status

Not running

Nothing is being charged. Switching on needs the three items on the right.

Destination

The estimate form

https://www.mcinnovationllc.com/#estimate · every request emails Mchomeimprovementllc@gmail.com

To switch on

  • Google Ads account (Mike’s Google sign-in)
  • Conversion on the form’s “sent” state
  • Starting budget, suggested $20–30 a day

Google Search ad

Full size ↗
Google Search ad preview

Demo mock-up. Google rotates three of the headlines and two descriptions below.

Sponsored answer (AI assistant)

Full size ↗
Sponsored answer preview

Demo mock-up. The card uses the real Yelp rating and licence; nothing else is claimed.

Budget control & KPIs

Assumptions are editable · actuals are typed in until Google Ads is connected

Plan

The three “assumption” fields are starting points for a Maryland remodeler, not measurements. After two weeks of real clicks, replace them with the numbers from the account and the KPIs below recalculate.

What that budget buys in a month

Spend
Clicksat the CPC above
Estimate requests
Jobs
Revenuejobs × average job value
Return on ad spend

KPI targets · what “working” looks like

KPITargetRed flagActual
Cost per estimate request—
Click-through rate≥ 5%< 2% · ad or keywords wrong—
Form conversion rate< 2% · page or offer wrong—
Estimate requests / month—
Cost per job—

This month · typed in by hand

WeekSpend $ClicksEstimate requestsJobs wonCost / request
Week 1—
Week 2—
Week 3—
Week 4—
Week 5—
Total0000—

Numbers typed here are kept in this browser only and feed the Actual column above. Once the Google Ads account exists, this table is replaced by the account’s own figures.

Responsive search ad copy

Download as text

15 headlines · max 30

  1. Bathroom Remodel Silver Spring30
  2. Kitchen Remodeling Maryland27
  3. Free Written Estimate21
  4. Licensed · MHIC #14420323
  5. One Crew For Every Trade24
  6. Basement Finishing MD21
  7. Schluter-Trained Waterproofing30
  8. Serving MD · VA · DC20
  9. 5-Star Rated On Yelp20
  10. Decks, Siding & Painting24
  11. No Surprises On The Quote25
  12. Remodel Done On Schedule24
  13. Call (240) 907-710519
  14. MC Innovation Home Improvement30
  15. Tell Us About Your Project26

4 descriptions · max 90

  1. One crew for demo, plumbing, tile, glass and paint. Free written estimate, no surprises.88
  2. Kitchens, bathrooms, basements, decks and siding in MD, VA and DC. Licensed MHIC #144203.89
  3. Shower waterproofing by a Schluter-trained remodeler. Tell us about your project in 2 min.90
  4. Homeowners come back for the kitchen after the bath. Read our 5-star reviews, then call.88

Sitelinks

  • Get a free estimatemcinnovationllc.com/#estimate
  • Bathroomsmcinnovationllc.com/services.html
  • Kitchensmcinnovationllc.com/services.html
  • See our workmcinnovationllc.com/#work

Keywords · phrase match

“bathroom remodel silver spring”“bathroom remodeling montgomery county”“kitchen remodel silver spring md”“kitchen remodeling bethesda”“basement finishing rockville”“home remodeling contractor maryland”“general contractor silver spring”“deck builder montgomery county”“siding contractor maryland”

Negatives

−diy−jobs−salary−course−how to−apartment−rental

“5-Star Rated On Yelp” is true today (10 reviews, 5.0) and comes out if the rating moves. The service area matches the Yelp page word for word.